Hello 👋, I’m Zhiyang

Product designer with 7 years across fintech, digital banking, and consultancy. Specialising in B2B, B2C products and design systems.

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Selected works

Digital Banking Onboarding Redesign

Redesigned MSME onboarding journey to increase user acquisition.

Application stages reduced

5→3

Drop-off points reduced

4→1

Case study is confidential

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Digital Banking Onboarding Redesign

Redesigned MSME onboarding journey to increase user acquisition.

Application stages reduced

5→3

Drop-off points reduced

4→1

Case study is confidential

Request case study

Digital Banking Partner Portal

Launched Partner Portal 0-to-1 to enable partners to manage bank applications in a single platform.

Partners onboarded

+70

Applications submitted

+212

Case study is confidential

Request case study

Digital Banking Partner Portal

Launched Partner Portal 0-to-1 to enable partners to manage bank applications in a single platform.

Partners onboarded

+70

Applications submitted

+212

Case study is confidential

Request case study

ANEXT Design System 2.0

Unified 2 fragmented design systems into a single source of truth to ensure governance and efficiency.

Adoption

+111%

Legacy usage

-58%

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ANEXT Design System 2.0

Unified 2 fragmented design systems into a single source of truth to ensure governance and efficiency.

Adoption

+111%

Legacy usage

-58%

Read case study

SeaBoard Back Office Redesign

Redesigned back-office for multi-role access, improving security and operational efficiency to support rapid user growth.

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SeaBoard Back Office Redesign

Redesigned back-office for multi-role access, improving security and operational efficiency to support rapid user growth.

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SeaBoard User Onboarding

Streamlined onboarding process, reduced lead time from 1 week to minutes.

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SeaBoard User Onboarding

Streamlined onboarding process, reduced lead time from 1 week to minutes.

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Brands I've crafted for

Articles

May 20, 2026

How to make Claude a better design partner

A practical guide to setting up Claude chat with custom instructions, project instructions, context files, and skills so Claude becomes a better design partner.

Apr 19, 2026

A Designer’s First Attempt at Building with Claude Code

Building a real app with Claude Code, from defining the spec to shipping a live PWA. Covers the process, challenges faced along the way, and resources to help you get started.

Apr 13, 2025

UI is Communication: A Communication-First Approach to UI Design

A practical guide to crafting user interfaces that communicate with purpose, clarity, and respect.

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Zhiyang